Fueled by the Outdoors. Built for the Brands That Move People.
GravityFed helps outdoor and active lifestyle brands grow. We connect them with the right people and partnerships to make an impact.
Our Story – From Passion to Purpose
GravityFed.com began in 2000 with a group of skiers sharing mountain life from their employee housing at Alta Ski Area. They started with gear reviews and athlete stories. Soon, the space became a hub for creators and outdoor enthusiasts, helping brands reach the voices that mattered.
Over time, GravityFed grew into a leading agency for lifestyle brands. Today, we help companies scale through affiliate marketing, influencer collaborations, and real relationships. All along staying true to the outdoor and mountain culture that inspired us.
What Drives Us
Our values aren’t just words. They shape the way we partner, create, and deliver impact.
Why Brands Choose GravityFed
Our outdoor experience and marketing know-how help brands grow through real relationships.
✔ Industry Expertise
Years in the outdoor and lifestyle space give us insights others don’t have.
✔ Proven Success
Led top-brand affiliate and influencer programs that deliver real results, with real data.
✔ Strategic Partnerships
Bringing brands together with the right creators and audiences to fuel lasting growth.
The Team That Moves Brands
Gary Marcoccia,
Co-Founder/CBO
From the Mountains to Marketing. Forging Powerful Partnerships.
Gary blends adventure with digital strategy. He started creating content as a live-in ski lodge employee, co-founded GravityFed and AvantLink, and has shaped programs for brands including Backcountry.com, REI and OLIPOP. He drives partnerships and growth while staying connected to the outdoor lifestyle.
Jesse Hoffman,
Co-Founder/CEO
Elevating Brands. Fueling Adventure. Leading with Innovation..
Jesse has over 20 years in partnership marketing and has founded several media ventures, including The Daily POW. He combines expertise in digital strategy, brand collaboration, and media publishing to drive GravityFed’s vision and growth. A lifelong outdoor enthusiast, he stays immersed in the lifestyle that inspires his work.