How to Build Trust and Drive Results with Creator Partnerships That Actually Work In the outdoor world, trust isn’t given, it’s earned on the trail, the wall, the water. The same goes for marketing. Outdoor consumers are savvy. They spot BS from a mile away. That’s why authentic influencer partnerships aren’t just a “nice to […]
Dispatch
3 Quick Wins to Boost ROAS with Affiliate Programs
If you’re an outdoor or lifestyle brand running an affiliate program, you already know the stakes: every dollar counts, and your return on ad spend (ROAS) is a make-or-break metric. But here’s the good news, there are fast, strategic moves you can make right now to crank up performance. Let’s dive into 3 quick wins […]
How to Scale Affiliate Marketing for Active Lifestyle Brands
Learn how active lifestyle brands can scale affiliate programs effectively to boost sales, new-customer acquisition, and ROI. Affiliate marketing isn’t just a side hustle anymore, it’s a serious growth lever. For active lifestyle brands, the opportunity is massive. Whether you’re selling functional drinks, performance wear, recovery tech, or wellness gear, affiliate is one of the […]
Launch Affiliate on Shopify the Smart Way with GravityFed + Impact
Affiliate should be one of the most efficient growth channels for emerging brands. But too often, getting started means navigating heavy contracts, upfront fees, and tech setups that stall momentum before it even begins. That’s why GravityFed is excited to offer the Impact Agency Starter Package, exclusively available through Impact preferred agency partners like us. […]
Optimizing Affiliate Content for AI: How GSO Is Changing the Game (and How to Win)
AI is rewriting the rules of search. If you’re running an affiliate content site, it’s time to stop optimizing just for Google—and start optimizing for the Generative Search Era. Welcome to the world of GSO (Generative Search Optimization). What Is GSO (Generative Search Optimization)? Generative Search Optimization is the new frontier of SEO, built for […]
Impact Just Cracked the Amazon Affiliate Code
For years, Amazon has been a blind spot for affiliate programs. Brands could track performance on their DTC site, but once a customer moved off to Amazon, the trail went cold. Attribution was nearly impossible. Creators and publishers were stuck with limited tools and one-day cookie windows. And brands had little control. That changes now. […]
Budgeting for an Affiliate Program: What Outdoor Brands Need to Know to Scale Smart
Building an affiliate program isn’t just a marketing experiment—it’s a long-term growth engine. But too many outdoor brands stall before the summit because they don’t plan for the terrain. If you’re serious about using affiliate to grow your brand, you need a clear, tactical budget that can flex and scale with your performance. Whether you’re […]
New Partnership Launch: GravityFed Now Managing Laek.co’s Affiliate Program
We’re stoked to announce that Laek.co, the rising force in outdoor and travel essentials, has officially joined the GravityFed roster for affiliate management. If you create content for outdoor lovers, travelers, and gearheads who value quality, design, and purpose, this is a program built for you. ? Meet Laek.co: Gear That Goes Further Laek.co builds […]
Why Affiliate Marketing Is Essential for Outdoor Brands in an Uncertain Economy
In today’s unpredictable economic landscape, fluctuating tariffs, volatile supply chains, and consumer spending that’s shifting like spring snowpack, outdoor brands need more than just grit. You need strategy. You need adaptability. And you need marketing channels that drive results without draining your margins. That’s where affiliate marketing comes in. And right now? It’s not just […]
Memorial Day Weekend: A Win-Win Affiliate Strategy for Outdoor Brands & Publishers
A Quick Note of Gratitude Before we dive into sales, strategy, and summer stoke—we want to take a moment to honor what Memorial Day is really about: To those who served, and especially those who made the ultimate sacrifice—thank you. Your courage makes weekends like this possible. We don’t take that freedom for granted… Now, […]