GravityFed

Affiliate program management for active brands isn’t just about scaling, it’s about streamlining. If you’re bogged down in spreadsheets, chasing performance reports, or manually onboarding every partner, it’s time to tighten up your workflow. Here

Understanding Your Audience The modern outdoor consumer isn’t buying the noise. They’re tuned into authenticity, and they can smell BS from a mile away, especially in the active lifestyle space. Outdoor, adventure, and lifestyle brands

Affiliate programs aren’t just a channel for driving sales, they’re a high-leverage growth engine for bringing new customers into your ecosystem. For outdoor brands looking to scale, tapping into performance-based partnerships can be a game-changer

What if your brand’s biggest fans could also become your top-performing sales drivers? That’s the question we set out to answer when several lifestyle brands came to GravityFed with a common challenge: They had a

Affiliate Programs for Outdoor Brands aren’t one-size-fits-all. If you want to scale with performance-based partnerships, your network choice matters, a lot. The right one puts you in front of motivated publishers. The wrong one? You’re

When it comes to scaling affiliate programs for active lifestyle brands, the game isn’t just played by the big names anymore. Micro-influencers, those everyday athletes, weekend warriors, and niche content creators with 1K–100K followers, are

If you’re running an affiliate program for a lifestyle brand and not tracking these five metrics, you’re flying blind. This isn’t guesswork. These are the hard numbers that show whether your partnerships are pushing product

Affiliate marketing has evolved beyond coupon codes and last-click attribution. For outdoor brands looking to scale smart, not just big, incrementality modeling is the secret weapon. If you’re not measuring what actually moves the needle,

Affiliate Program Management for Active Brands Affiliate marketing should be a performance channel. But if you’re making attribution mistakes, it quickly becomes a black box, and your revenue and relationships suffer. At GravityFed, we’ve seen