Author: GravityFed

Gifting campaigns can be power plays for outdoor brands. But if you’re not layering in trackable promo codes, you’re leaving serious revenue—and real performance data—on the table. Promo codes are the secret weapon that turn your creators with your product samples into commission-driving, word-of-mouth-fueled sales machines. Here’s how to do it right. Why Trackable Promo

Imagine this: You’ve built a mission-driven brand with viral flavors and a gut-health twist, and now creators are lining up at your digital doorstep. Hundreds of them. Every. Single. Week. That’s exactly what happened to OLIPOP, the sparkling soda brand disrupting the industry with prebiotics and flavor that hits like a nostalgic sugar bomb, but

Real Tactics. Real Payouts If you’re in the trenches of the outdoor affiliate game, you know it’s not just about pushing product—it’s about connecting people with gear that earns its place in the pack. You’ve built trust with an audience that lives for big lines, remote trails, and the gear that gets them there. So

Let’s be real. 2025’s economic terrain is harsh. Trump’s back in the Oval Office. Tariffs are stacking. Margins are shrinking. And every dollar spent on marketing has to pull its weight. For outdoor and adventure brands, it’s a perfect storm, and traditional growth playbooks are getting shredded. So how do you fuel real growth in

Real-World. Real-Time. Real Revenue. You’re on the lift, frozen snow caked in your beard, chatting with the stoked rider next to you. They ask what jacket you’re wearing, it’s toasty, weatherproof, and dialed. You give ’em the name, they nod, pull out their phone, and add it to their cart before they hit the top.

If you’ve been in the outdoor game long enough, brand-side, agency-side, influencer, rep, athlete, publisher, you’ve got one thing that’s more valuable than gold: connections. You know the brands with killer products but messy marketing. The ones trying to scale but stuck on “organic” growth. Or worse, burning budget on affiliate networks they don’t understand.

Stop Guessing, Start Growing Affiliate marketing should be a growth engine—not a guessing game. But for many small and emerging brands, launching a program feels like stepping into the unknown. High management fees, ineffective partnerships, and slow results make it tough to justify the investment. That’s exactly why we built Performance+—a smarter, leaner way to

The Pursuit of Wild Brook Trout in the Blue Ridge There’s something magical about casting a dry fly into a cold, rushing stream in Virginia’s Blue Ridge Mountains, waiting for that flash of color as a brook trout rises to take the offering. For fly fishers, this is the pinnacle of backcountry fishing, a mix

Take Control of Your Affiliate Program & Drive Real Growth Affiliate marketing isn’t just about links—it’s about building a system that works. Too many outdoor brands struggle with ineffective recruitment, underperforming affiliates, and wasted potential. GravityFed’s Affiliate Coach Program is built to change that, giving brands the tools and coaching they need to launch, optimize,

Spring isn’t just about longer days and melting snow—it’s the launchpad for the biggest adventure sales of the year. While November and December bring the e-commerce holiday rush, summer is peak season for outdoor activity, making it critical for brands to have a dialed-in affiliate strategy before the warm-weather boom. The best brands aren’t waiting